Traditional Marketing (TM) is the way we use to do things before the Internet came around.
In Traditional Marketing the way to reach your audience is very broad and usually involves some form of print with the exception of radio ads.
Traditional Mediums include:
Local newspapers
Magazines
Billboards
Bus stop benches
Restaurant Menu Ads
Direct mailer Flyers
Radio Spot
In Digital Marketing (DM) the way to reach your audience is way more specific, and audience engagement is seen in real-time.
For example, with Google Ads, you can reach people who are actively seeking a product or service; with Facebook Ads you can reach people based on their interest as well as behavior patterns. Using these two tools, alone you can hone down on your ideal target audience, which allows you to spend your money exactly where you will see the most growth in your business.
Digital Marketing involves many areas that feed & weave into each other to create your marketing strategy.
Digital Mediums include:
Website
Blogging
Email Campaigns
Social Media Organic/ Paid
Influencer Campaigns
Google Ads
YouTube
Pinterest
Linkedin
Podcasting
Content Creation
Collaborations
Depending on your industry you might want to have a combination of traditional and digital.
Here are some things to keep in mind when going the traditional route.
TM is much more costly than DM
TM audience is much broader
TM there is no audience engagement
TM is not easily modified to adjust to our changing environment.
If you want to learn more about marketing your business online and developing a strategy that will drive more customers to your business take advantage of my free marketing strategy consultation call.
Book your call today on our bookings page.
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